Not authorized

Only the costs that do not arrive on their own. Google Ads spend is delivered daily by the export script and cannot be entered by hand; every other marketing euro — print, sponsorship, an affiliate, a comparison site — belongs here. Recording only: no report reads this yet.

Costs that cannot be attributed to a single channel — a fixed fee, an agency, tooling. They stay separate from marketing costs on purpose, so they cannot distort cost per channel. Recording only: no report reads this yet.